An online store, as it runs, generates data, and eCommerce reporting turns that data into an understanding of how the store is doing. This piece is about eCommerce reporting in Odoo.
What eCommerce reporting is
eCommerce reporting is the understanding of how an online store is performing, drawn from the data the store generates. As the store runs, customers browse, fill carts, complete or abandon purchases, orders are placed, it generates a record. eCommerce reporting analyses that record into an understanding: how the store is selling, what is selling, how the store is genuinely doing.
What eCommerce reporting can show
eCommerce reporting can show a store the things worth knowing about its performance. It can show the store's sales, how much the store is selling, of what, and how that is trending. It can show what products are selling well and what are not. And, because the store generates a record of more than completed sales, it can show things like how carts are being abandoned, the gap between customers filling carts and customers completing purchases. eCommerce reporting turns the store from something that simply runs into something the business can see and understand.
Why understanding the store matters
eCommerce reporting matters because an online store is a genuine sales channel, and like any sales channel, it is better managed when it is understood. Understanding how the store is performing, what is selling, how it is trending, where customers are being lost, is the basis for managing and improving the store. If the reporting shows particular products selling well, that informs the store. If it shows a large gap between carts filled and purchases completed, that points to something to look at in the store, perhaps the checkout. eCommerce reporting is what lets a business genuinely manage its online store rather than just running it and hoping.
eCommerce reporting and the connected system
Because an Odoo eCommerce store is part of the connected Odoo system, eCommerce reporting connects to the wider picture. The store's orders are genuine orders in Odoo, so the store's sales are part of the business's genuine sales, and the store's performance can be seen in connection with the rest of the business. The store is not a separate channel reported on in isolation; it is part of the connected operation, and its reporting is part of the business's whole understanding of itself.
Reporting depends on the store genuinely running in the system
An honest point. eCommerce reporting is built from the data the store generates within the connected Odoo system. Because an Odoo eCommerce store genuinely runs in the system, its orders genuine orders in Odoo, the data for the reporting is there as a by-product of the store running. The reporting is a genuine picture because the store genuinely runs in the system. A business with an Odoo eCommerce store gets eCommerce reporting as part of running the store on the connected system.
The takeaway
eCommerce reporting in Odoo turns the data an online store generates into an understanding of how the store is performing: its sales, what is selling, how it is trending, where customers are being lost. This matters because an online store is a genuine sales channel, better managed when understood, and the reporting is the basis for managing and improving the store. Because the store is part of the connected Odoo system, eCommerce reporting connects to the business's whole picture, and it is a by-product of the store genuinely running in the system. For how we approach Odoo, see our ERP practice.