Odoo and HubSpot are often compared, and as with several Odoo comparisons, they are different kinds of thing. Seeing that is the key to the decision.
What each one is
HubSpot is a CRM and marketing platform. Its centre of gravity is in customer relationship management, marketing, and the sales and customer-facing world, and it is well known and polished in that domain.
Odoo is a full business suite. CRM and marketing are among its applications, but Odoo also runs sales, inventory, manufacturing, accounting, projects, and more, as one connected system.
Where HubSpot is stronger
HubSpot is focused on the customer-facing world, marketing, CRM, sales engagement, and that focus brings polish and depth in that domain. For a business whose central, defining software need is sophisticated marketing and CRM, and whose other operations are light or handled elsewhere, HubSpot's specialised strength in customer-facing processes is a genuine advantage.
Where Odoo is stronger
Odoo's strength is breadth as one connected system. With HubSpot, the CRM and marketing are one system, and the inventory, the accounting, the operations live elsewhere, to be integrated. With Odoo, the CRM and marketing are part of the same system that runs sales, inventory, and accounting, so a lead can flow through to an opportunity, a quotation, an order, a delivery, and an invoice without crossing a system boundary. Odoo is also generally more affordable, and being open-source at its core, more flexible. For a business that wants its marketing and customer work joined to the rest of its operation, Odoo's integration is a real advantage, and its CRM and marketing applications are capable for the needs of most small and mid-sized businesses.
The honest trade-off
The trade-off is specialised customer-facing depth against connected breadth. HubSpot gives more polish and depth specifically in marketing and CRM, as a platform separate from what runs the rest of the business. Odoo gives capable marketing and CRM that are genuinely part of the whole connected operation, at a lower cost. The decision depends on whether marketing and CRM are the business's central, sophisticated need, or one part of an operation it wants connected.
Which suits which business
HubSpot suits a business whose defining need is sophisticated marketing and CRM, often a marketing-led organisation prepared to invest in depth in that domain, and content to integrate other systems around it.
Odoo suits a business that wants its customer-facing work connected to the rest of its operation in one system, that values affordability and flexibility, and whose marketing and CRM needs are well served by capable, integrated applications rather than requiring the maximum depth of a dedicated platform.
The honest verdict
Odoo and HubSpot are different kinds of thing: a whole-business suite and a CRM-and-marketing platform. If your defining need is the deepest marketing and CRM capability and you will resource it, HubSpot is strong in that domain. If you want capable marketing and CRM connected to the whole operation in one affordable, flexible system, Odoo is the stronger fit. For how we approach Odoo, see our ERP practice.